ABOUT
THE STORY OF BMAC
In college, friends started calling me BMAC (short for Brandon McCarthy), and the name stuck. When it came time to create my brand, I knew I wanted to keep something meaningful, so BMAC felt like the perfect fit. Now, it stands for Building Muscle, Achieving Change—a mission that aligns with the goals of every client I work with.
ABOUT BRANDON
Credentials
CPT certification through ACSM (American College of Sports Medicine)
Brandon is a Certified Personal Trainer with over six years of experience in the fitness industry, working with a wide range of individuals. He has worked with youth and adult athletes, fitness-focused adults, people striving to lead healthier lifestyles, and parents seeking to set positive examples for their children.
He is dedicated to supporting others in reaching their goals without the need for drastic sacrifices. His approach is about balance and building sustainable habits that fit each person’s lifestyle. He believes in empowering his clients to achieve results they can maintain and feel proud of, without overhauling their lives. Whether you're just starting out or looking to reach new personal bests, he’s here to guide you every step of the way.
His Story
Brandon grew up in Hastings, Minnesota, where he developed a love for sports early on, eventually focusing on lacrosse and football in high school. His passion for athletics led him to play college football at UW-River Falls. During his summers, he returned to Hastings to coach high school athletes in the summer training program, sharing his experience and helping the next generation grow stronger on and off the field.
At UW-River Falls, he majored in Exercise and Sports Science, building a strong foundation and fascination in fitness and human performance. After graduation, he gained hands-on experience coaching at several fitness studios, where he developed his skills in guiding clients of all levels toward their fitness goals.
In 2023, Brandon married his wife, Miranda, and they settled in River Falls, WI, with their two dogs, Millie and Lucy. Family, community, and a dedication to fitness are central to Brandon's life, both personally and professionally.
